They don’t call it “wow factor” for nothing. Research has shown that it takes shoppers less than 10 seconds to assess whether a store has anything to offer them. That means you have to grab their attention the moment they walk through your front door. Here, we show off a few affordable solutions for ensuring their first word is, well, you know.

 

C.S. Wo & Sons, Ltd.
Honolulu, Hawaii
Before
Beige carpet and beige walls make for an entry that lacks personality.
After
The addition of updated vinyl flooring adds residential appeal and is easy care, while the addition of paint in on-trend fashion colors, and four-foot by eight-foot lifestyle graphics impart life and excitement.

 

HomeShow II
Mississauga, Canada
A barstool department resembling a groovy lounge elevates the category to a store focal point. The hip vibe was created with a false wall featuring circular window openings accessorized with bottles and barware, fluorescent lighting and a cool counter-height bar for customers to check out how the product will feel at home.

 

 

Linder’s Furniture
Palm Springs, California
Tobacco brown paint and dramatic, oversized vinyl graphics are an affordable solution for creating a bed-room department with maximum flexibility for today’s ever-changing product lineup.

 

 

Maibach’s Home Furnishings
Medina, Ohio
When we say affordable design, we mean it: Three levels of vinyl graphics creatively applied to a simple painted wall add dimension, interest and an element of fashion at the store entry.