Slone Brothers Furniture
Longwood, Florida
Since consumers equate a store’s selection with its size, we extended the face of this 75-foot storefront an additional 20 feet in length with an affordable cinder block wall to make the store appear larger. The front of the building was squared off and we gave it some height with the addition of a parapet–making the store much more noticeable to passing motorists. Design elements such as the stone accents and up-dated lighting echo upscale residential trends. The result is a substantial presence that speaks to the demographic the retailer was looking to attract. “Connie Post knows how to inspire female shoppers to buy. In today’s retail marketplace, consumers choose the better shopping experience. When we decided to redesign our store, we considered a number of architects and retail design specialists. Connie Post demonstrated the superior knowledge of what our customers want and how to create that experience in our store.”

 

Infinger Furniture
Goose Creek, South Carolina

To maximize the effect of a 26,000-square-foot expansion, we replaced the existing storefront with a dramatic entryway that gives the illusion of a second story, while the addition of the porch line makes the building appear even larger. Design elements like plantation shutters, a metal roof and the grand porch are consistent with upscale residences throughout the Charleston market and are indicative of the upper-mid price point products Infinger sells. Inside, twenty-foot ceilings make the most of the added square footage and the perception of the store’s increased size.

“The bottom-line results speak for themselves. In the first year after the redesign, we enjoyed a 23% increase in sales! Connie listened to our ideas and offered research-based solutions that clarified, then realized my visions. Working with her team was a great experience. Their process is highly collaborative and very hands-on.”

Bobby Infinger
Infinger Furniture
Goose Creek, SC

 

 

 

 

Pilgrim Furniture City
Milford, Connecticut

Seeing the potential in a long-forgotten, empty building often requires a great deal of imagination, particularly when said building exceeds 100,000 square feet. As large as it was, the building’s location, set back from a heavily trafficked road, required increasing its presence to capture shoppers’ attention. The addition of two towers, linear white banding and red metal details earn Pilgrim credit for every inch of the store’s size, while attractive graphics and the addition of residential elements appeal to female consumers in the New England market. This eco-friendly renovation included the addition of solar power and repurposing the building’s existing concrete floors.

“Connie Post increased sales dramatically. We chose Connie Post for this project because we have used her three other times and the projects have looked great and more importantly generated more sales. The bottom-line for us is that each of the three projects has increased sales dramatically. The design team always listens to our input and does the work on time, which is very important to me.

Our budget was not large, about $25 per square foot, but the look is worth twice that. The store is wide open with really cool graphics.”

Mike Alpert
President
Pilgrim Furniture City
Completed Exterior