DecorSecrets
Dania Beach, FloridaDecorSecrets is the first project in which all aspects, not only of the store design, but also in selecting upholstery, casegoods and decorative accessories creating the entire brand experience. The store is overflowing with color stories, fresh upholstery by Rowe and casegoods by Four Hands. At the entrance, eight ColorPOST decorative accessory pods, designed by Post and manufactured by IMAX, create a power aisle and set the tone for what’s to come.
We’re often asked to explain our brand development process. Typically, a lot of hard work, research and a series of creative ideations is required before we arrive at the “eureka!” moment. Ideations often involve every facet of a retailer’s brand, from logo development to the look of the interior and exterior, and even the delivery trucks, presented to clients in various stages from sketches and design boards to 3D elevations.
Roomz by Almutlaq Furniture
Riyadh, Saudi Arabia
Almutlaq Holding engaged us to create a new retail concept that would be instantly recognizable throughout the Kingdom. Presented with the Roomz logo, we created a 116,500, square-foot, tri-level store and a brand experience unique to Saudi culture.
Jonathan Stevens Mattress Company
Kalamazoo, Michigan
A color scheme of blue, gray and white coupled with clever vinyl graphics in a positive/negative effect and a high-sheen, sealed concrete floor makes for a uniquely different mattress experience and imbues a commodity product with visual intrigue. Brick wallpaper and a storyboard of photographs surrounding the service counter validate the factory-direct savings for customers.
