We’re often asked to explain our brand development process. Typically, a lot of hard work, research and a series of creative ideations is required before we arrive at the “eureka!” moment. Ideations often involve every facet of a retailer’s brand, from logo development to the look of the interior and exterior, and even the delivery trucks, presented to clients in various stages from sketches and design boards to 3D elevations.
Roomz by Almutlaq Furniture
Riyadh, Saudi Arabia
Almutlaq Holding engaged us to create a new retail concept that would be instantly recognizable throughout the Kingdom. Presented with the Roomz logo, we created a 116,500, square-foot, tri-level store and a brand experience unique to Saudi culture.
Jonathan Stevens Mattress Company
Kalamazoo, Michigan
A color scheme of blue, gray and white coupled with clever vinyl graphics in a positive/negative effect and a high-sheen, sealed concrete floor makes for a uniquely different mattress experience and imbues a commodity product with visual intrigue. Brick wallpaper and a storyboard of photographs surrounding the service counter validate the factory-direct savings for customers.
